Job Description
Marketing Statement Queens Hospital Center is making good on its promise to the people of southeastern and central Queens to maximize both patient convenience and positive clinical outcomes. Residents of Queens can count on the delivery of quality medical care right in their own borough. In 2002 the hospital opened a state-of-the-art, 261-bed facility that includes the Queens Cancer Center, the first comprehensive cancer treatment center in the borough.
At NYC Health + Hospitals, our mission is to deliver high quality care health services, without exception. Every employee takes a person-centered approach that exemplifies the ICARE values (Integrity, Compassion, Accountability, Respect, and Excellence) through empathic communication and partnerships between all persons.
Job Description - Executes a comprehensive communications strategy to publicize the work of the organization, which ensures that all messaging is strategically aligned with the System’s mission, values and business goals and works closely with the clinical and executive leaders to obtain direction and authorizations for editorial content.
- Identifies, develops and writes relevant, engaging content for system-wide internal communications channels to support employee engagement and identifies newsworthy developments and clinical service areas poised for communications support across the system.
- Develops content for various channels including web copy, talking points, key messages, newsletters, brochures, flyers, posters, screensavers, reports, marketing collateral and other print, web and digital materials and oversees the production of content and associated schedules to support campaigns and publicity efforts.
- Oversees and advises on the production of high level communications plans from inception to execution and beyond and partners with other health care setting’s public affairs departments on strategic editorial direction to support the overall quality of communications under one organizational brand.
- Proposes and writes engaging content on various health topics, including health tips, Q&A with doctors and other similar copy for the Health + Hospitals public website and promotion on various social media channels.
- Partners with internal clients to understand their communications needs and provides strategic communications guidance and assistance in the development of multifaceted, targeted campaigns to promote new initiatives, programs and services for both internal and external audiences. Facilitates successful delivery of content and desired outcomes for clients to meet their goals.
- Continuously measures and evaluates on the effectiveness of communications efforts, including considerations regarding brand recognition, management of social media, email and digital content management tools and maintenance of organizational websites and photo databases to assess and report on the appropriateness of media avenues utilized in efforts.
- Collaborates with system leadership to proactively identify areas of improvement and researches and identifies communications strategies to help reach specialized populations, such as immigrant communities, physicians and others, as required by specific initiatives, campaigns and efforts.
- Support special events and press conferences as needed, including traveling with executive leadership to speaking engagements to support communications efforts and consistent branding.
- Performs other related duties, as directed.
Minimum Qualifications - Bachelor’s degree from an accredited college or university in Public Relations, Journalism, Communications or a related discipline; and
- Four (4) years of satisfactory experience executing communications strategies and designing and implemented integrated communications plans, three (3) years of which must have been in a responsible administrative, managerial or supervisory capacity; or
- Satisfactory equivalent combination of education, training, and/or experience. However, all candidates must have a minimum of a Bachelor’s degree in disciplines, as listed in “1” above.
Department Preferences - Social media skills
- Ability to work quickly to meet demands of news cycle; work flexible hours
- Experience in health-related industry a plus
- Fluency in Spanish or Chinese (Mandarin or Cantonese) a plus
- Excellent writing and story-telling skills
- Proven strategic thinking skills and great judgment
- Organizational skills
- Knowledge of communications best practices including social media engagement and video production
- Team player
- Able to meet and deal with the public at all levels
- Cross-cultural fluency and a keen interest in meeting the needs of diverse immigrant populations in New York City
- Highly motivated
- Microsoft Word
- Microsoft PowerPoint
- Adobe Pro
- Microsoft Excel
- Ten to 15 years of progressively responsible experience in Communications, Public Relations, Journalism or related fields
How To Apply If you wish to apply for this position, please apply online by clicking the "Apply for Job" button
NYC Health and Hospitals offers a competitive benefits package that includes:
Comprehensive Health Benefits for employees hired to work 20+ hrs. per week
Retirement Savings and Pension Plans
Loan Forgiveness Programs for eligible employees
Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
College tuition discounts and professional development opportunities
Multiple employee discounts programs
Job Tags
Holiday work, Flexible hours,