Job Description
1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public. 2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. 3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content. 4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation. 5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University's position via personal interviews or written responses. 7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers. 8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness. 9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.
Required Skill/ability 1: Superior writing, editing and oral communication skills. Ability to think analytically, articulate ideas, and craft clear, compelling messages for diverse audiences.
Required Skill/ability 2: Expert knowledge and understanding of all aspects of communications, including media, digital and social channels. Ability to lead the narrative creation process for outreach, communication and reporting purposes.
Required Skill/ability 3: Superior interpersonal skills. Team player who collaborates effectively and flexibly with a wide constituency including students, faculty, high profile visitors, administrators and external constituencies. Resourceful and solution-oriented, willingness to learn and an openness to new ideas and their implementation.
Required Skill/ability 4: Knowledge of current and emerging technologies relevant to marketing and communications. Ability to react and adapt to changing circumstances and technologies appropriately.
Required Skill/ability 5: Exceptional project management, organization skills and ability to prioritize multiple deadlines in a fast-paced environment.
Preferred Education: Strong knowledge of international affairs. Experience in higher education, nonprofits, public relations, or related field. Demonstrated experience leading communications/marketing plans, organizational positioning, or strategic planning.
Work Week: Standard (M-F equal number of hours per day)
Posting Position Title: Communications, Officer
University Job Title: Director of Communications
Preferred Education, Experience and Skills: Strong knowledge of international affairs. Experience in higher education, nonprofits, public relations, or related field. Demonstrated experience leading communications/marketing plans, organizational positioning, or strategic planning.
Bachelor's degree in English, Journalism, Communications or related field and five years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.
About Yale University
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.
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Job Tags
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