Job Description

Unlockt Brands operates multiple eCommerce brands imported directly from Korea, including Round Lab, Kanuda, H201 Shift, and our own nail brand, Heyhae. We’re passionate about bringing high-quality Korean consumer products to the U.S. market with creativity, speed, and a deep understanding of both Eastern and Western cultural dynamics.

We are seeking an Event Marketing & Sales Coordinator to lead the planning and execution of offline B2C and B2B brand experiences. This role is ideal for someone who is energized by connecting brands with people in real-life settings—from high-traffic consumer pop-ups to professional trade expos. You will play a critical role in amplifying brand presence, generating leads, and driving customer engagement through both consumer-facing and industry events.

Responsibilities

B2C Event Marketing (Consumer-Facing):

• Plan, coordinate, and execute branded pop-up shops, collaboration events, and college campus activations for consumer brands like Heyhae, Round Lab, and Kanuda.
• Build partnerships with local venues, student organizations, influencers, and collaborators to expand event reach.
• Oversee logistics, staffing, design, setup, and breakdown for each event.
• Create and manage budgets, timelines, and ROI analysis for each activation.
• Capture content and consumer feedback to inform future campaigns and brand development.

B2B Event Strategy (Industry-Facing):

• Manage Unlockt’s participation in B2B expos and conferences (e.g., Cosmoprof), including booth design, vendor coordination, staffing, and materials.
• Lead planning for sponsorships, speaking opportunities, and other high-visibility activations.
• Collaborate with the sales team to turn event opportunities into long-term partnerships.
• Create post-event performance reports and lead tracking documentation.

Cross-Functional & Operational:

• Partner with the marketing and creative teams to ensure brand voice and aesthetics are consistent across all events.
• Work closely with sales, operations, and logistics teams to ensure seamless coordination pre- and post-events.
• Research trends in event marketing and make recommendations for new engagement strategies.

Requirements

• 0–5 years of relevant experience in event marketing, field marketing, brand activation, or experiential marketing.
• Strong project management skills—ability to multitask, stay organized, and hit deadlines in a fast-paced environment.
• Excellent interpersonal skills with the ability to communicate effectively with vendors, partners, and internal teams.
• Hands-on, can-do attitude—willing to jump in and get things done with limited resources.
• Strong problem-solving abilities with attention to detail and a passion for execution.
• Experience with Google Workspace, Canva, and/or event planning tools preferred.
• Familiarity or interest in Korean culture and consumer products is a plus.

Benefits

• Free lunch and snacks provided (when in office)
• Matching 401(k), health insurance, and generous PTO included

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