Job Description

Senior Graphic Designer, Marketing and Communications

Position Information

Position Title: Senior Graphic Designer, Marketing and Communications
Department: Marketing and Communications
Posting Link:
Job Type: Full-Time

Posting Detail Information

Position Summary

The University at Buffalo seeks to hire a highly skilled Senior Graphic Designer to join the Marketing and Communications department within Enrollment Management. This hands-on creative leader will be responsible for developing visually compelling print and digital design pieces that support UBs admissions, recruitment, enrollment, and retention efforts. The ideal candidate is both a strategic thinker and a hands-on designer, with the ability to craft innovative, high-quality visual solutions across various mediums.

Reporting to the Director of Marketing and Communications, the incumbent will craft the visual expression of the UB brand primarily for prospective domestic and international students and their parents. They are highly motivated, creative, well-versed in digital technologies, and comfortable leading strategic direction and providing creative guidance on highly visible projects that directly impact student engagement, perception, and enrollment.

Key Responsibilities:

• Design, edit and deploy branded content across a wide variety of channels such as web, social, email, print, video displays and presentations as well as creative for paid media campaigns and merchandise.
• Ensure all designs are aligned with UBs brand and accessibility guidelines, reflecting the universitys values and messaging to prospective students and parents.
• Collaborate with campus partners to create cohesive and impactful visual campaigns.
• Develop creative briefs, identify project scope and develop creative strategies to meet organizational objectives.
• Manage the entire design process from concept through execution, including layout, typography, imagery and color management.
• Stay updated on the latest design trends, tools and technologies to keep UBs marketing materials fresh and engaging.
• Oversee external vendors for printing and other production needs, ensuring top-quality outputs.
• Provide art direction for photo shoots and multimedia projects as needed.
• Maintain digital and traditional asset libraries.
• Collaborate with designers, freelancers and communications staff in other UB units, ensuring all creative work meets UB brand and accessibility standards and students have a positive, integrated visual experience.

Learn more:

• Our benefits , where we prioritize your well-being and success to enhance every aspect of your life.
• Being a part of the University at Buffalo community.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

Minimum Qualifications

• Bachelors degree in graphic design, visual arts or a related field with three years of full-time work experience in graphic design, with a strong portfolio showcasing both print and digital work. An equivalent combination of education and professional experience will be considered.
• Advanced skills in standard graphics applications including InDesign, Photoshop, Illustrator are required.
• Strong understanding of visual hierarchy, typography, color theory and layout design.
• Experience with both large-scale print production and digital marketing design.
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Exceptional interpersonal communication skills (oral and written) with a highly developed degree of tact and diplomacy exhibiting understanding, appreciation, and respect for all individuals in a diverse environment.
• Strong working knowledge of MS office applications required including Word, Excel, and PowerPoint.
• Applicants must be eligible to work within the United States in a full-time capacity without visa sponsorship. Please do not apply if you cannot satisfy this requirement.

Preferred Qualifications

• Prior experience in higher education.
• Prior experience working in a creative role for recruitment/marketing campaigns.
• Experience with web design tools (e.g., HTML, CSS) and digital media formats.
• Supervisory experience preferred.
• Strong writing skills with proficiency in AP style.
• Experience designing for an international audience through international media.

Physical Demands

Salary Range
$80,000 - $90,000



Special Instructions Summary

Please provide a PDF or a link to your creative portfolio (PDF preferred) showcasing both print and digital work in the Documents Needed to Apply section.

Is a background check required for this posting?
No



Contact Information



Contact's Name: Katie Fox

Contact's Pronouns: She/Her

Contact's Title: Associate Director of Marketing and Communications

Contact's Email: [email protected]

Contact's Phone: 716-645-1516



Posting Dates



Posted: 03/03/2025

Deadline for Applicants:

Date to be filled: 04/25/2025














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About University at Buffalo

The University at Buffalo (UB) #ubuffalo is SUNY’s most comprehensive public research university, and an outstanding place to work. UB amplifies ambition for faculty and staff by offering endless possibilities to achieve more. Here, people from all backgrounds and cultures challenge and inspire each other to discover, learn and succeed. Dedicated staff and engaged faculty collaborate to further knowl¬edge and understanding, and develop tenacious graduates who are valued for their talents and their impact on global society. UB is one of America’s leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day. Visit our website to learn more about the University at Buffalo. University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

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Job Tags

Full time, Work experience placement, Freelance,

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