Job Description

Fabio Viviani Hospitality is seeking a dynamic and creative Social Media Manager to lead our digital storytelling and community engagement efforts across university campuses nationwide. This role will serve as a digital bridge between our diverse portfolio of campus dining brands and the students, faculty, and families they serve.

From vibrant dining halls to unique culinary pop-ups, you'll help bring student life and food culture to life online—building awareness, growing followings, and fostering authentic connections through content that resonates.

Key Responsibilities:

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy aligned with brand and campus dining goals.
• Own and manage content calendars across all major platforms (Instagram, TikTok, Facebook, Threads, LinkedIn).
• Create platform-optimized content—posts, reels, stories, videos, graphics—tailored for student engagement.

Content Creation & Curation

• Collaborate with on-site teams to gather compelling photo/video content from dining halls, events, and student life.
• Write engaging, on-brand copy that amplifies our voice and excites student audiences.
  Maintain aesthetic consistency across brands and campaigns.

Campus & Community Engagement

• Actively engage with university social pages, student orgs, residence life, and parent groups.
• Amplify local events, collaborate with student influencers, and promote user-generated content.
• Spark conversations and respond to comments/messages to build community and trust.

Performance & Reporting

• Monitor KPIs, growth metrics, and engagement performance using platform analytics and reporting tools.
• Use insights to optimize future campaigns and content strategies.

Campaign Development

• Ideate and execute thematic social campaigns tied to academic calendars, student events, food holidays, or promotions.
• Coordinate organic and paid campaigns that drive awareness and student participation.

Trendspotting & Innovation

• Stay current on Gen Z trends, platform changes, and new features; bring fresh ideas to the table regularly.
• Experiment with new formats and viral trends while staying true to brand voice and tone.

Additional Digital Duties

• Support development and scheduling of SMS and email campaigns as needed.
• Light support with third-party tools (reservation platforms, POS integrations) for brand activations and announcements.

Qualifications:

• 3+ years of experience in social media management, preferably in hospitality, foodservice, campus, or lifestyle industries.
• Proficiency with Meta Business Suite, TikTok Business Center, Later, Canva, and other scheduling or creative tools.
• Demonstrated success creating engaging content and growing social audiences.
• Exceptional writing and storytelling skills with attention to tone and visual detail.
• Experience collaborating with remote teams and multiple stakeholders.
• Flexible work hours to accommodate posting and engagement needs during student peak times.
• Passion for food, students, and digital culture is a must.
• Bonus if you've worked in university dining, events, or student-led content creation.

Why Join Us?

At Fabio Viviani Hospitality, we believe in the power of food, creativity, and community. You'll work alongside passionate people building experiences that matter for students across the country. Be part of a team where your creativity, voice, and energy help shape a brand that students crave and connect with.

We strive to embrace what makes each one of us unique; we each have our own story, and there is only one YOU. We believe that celebrating and embracing this philosophy makes for a better world! Whether looking at our current staff or future team members, we believe that everyone has something to offer, and our employment practices reflect that. Whether by mandate or not, we never have and never will make our employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. If you are passionate about food and hospitality, we may be the place for you!

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