Vice President of Marketing, Chief Marketing Officer Job at Parallel Partners, Florida

R2NUbUcxU0tvcWw1ZzUzSEhOYlFnS0xRVGc9PQ==
  • Parallel Partners
  • Florida

Job Description

Job Description



Vice President of Marketing, Chief Marketing Officer

 

We are currently looking for a Vice President of Marketing, Chief Marketing Officer for a great opportunity in Port St. Lucie, FL. This position is 100% onsite in Port St. Lucie, FL and will consider candidates willing to relocate to Port St. Lucie, FL.

 

We are seeking a Vice President of Marketing to lead all customer acquisition (organic and paid) and retention strategies across the full funnel, including Direct to Consumer (DTC) channels such as the owned website, Amazon, marketplaces, and organic social media for the company. In this role, you will be responsible for creating channel expansion and optimization strategy, building out efforts to deploy budget to meet acquisition goals, and refining attribution modeling. You will inherit and continue to build a team that executes across paid social, display, TV/CTV, direct mail, native, affiliate, and paid influencer, as well as organic social, influencer marketing, creative, website/CRO, and web development initiatives. You will be encouraged to test, learn, take risks and bring customer acquisition and retention marketing to the next level while also growing the revenue significantly. You must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow.

 

Vice President of Marketing, Chief Marketing Officer Responsibilities:

 

- Hire individuals, coach, develop, and mentor an existing team.

- Accountable and responsible for managing Key Performance Indicators (KPIs) including but not limited to: Contribution Margin, Net Profit, MER, New Customers, CPA, Spend, Sessions, RPS, CPM, ROAS, CAC/CLTV ratio, etc.

- Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits and loyalty for unique customer segments.

- Maintain and evolve a testing framework to expand our volume & pace of learning across the business.

- Work with a team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights.

- Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.).

Qualifications



Vice President of Marketing, Chief Marketing Officer

Qualifications

:

 

- 5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an eCommerce digital first brand in a fast growth environment and at scale.

- Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required).

- Have successfully tested into and launched at scale both upper funnel and lower funnel channels.

- Should have both direct response and branded campaign experience and have driven meaningful results in both.

- Experience with Google Analytics and other relevant web analytics tools.

- A strong appreciation of Facebook’s paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaigns.

- Agency and team management experience.

- Experience and passionate opinions about attribution model fit (Marketing Mix Modeling (MMM), Multi-Channel Attribution (MCA), etc.).

- Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budget.

- Experience efficiently managing at least $1.5 million/month in performance-focused paid media budget.

- Excited to work with a small interdisciplinary team in a fast-paced environment.

- Effective multi-tasker; you’re comfortable wearing many hats.

- Strong analytical approach to customer and revenue growth.

- You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations.

- You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time.

- You love to think in the big picture and strategize, but you can also roll up your sleeves and execute any project at hand.

 

Keywords: Port St. Lucie FL Jobs, Vice President of Marketing, Chief Marketing Officer, Google Analytics, Digital Marketing, eCommerce, Marketing, Budgets, Campaigns, Paid Advertising, Paid Media, Paid Search, Upper Funnel Channels, Lower Funnel Channels, Florida Recruiters, Information Technology Jobs, IT Jobs, Florida Recruiting

 

Looking to hire a Vice President of Marketing, Chief Marketing Officer in Port St. Lucie, FL or in other cities? Our IT recruiting agencies and staffing companies can help.

 

We help companies that are looking to hire Vice President of Marketing, Chief Marketing Officers for jobs in Port St. Lucie, Florida and in other cities too. Please contact our IT recruiting agencies and IT staffing companies today!

Additional Information



Please check out all of our jobs at and  

Job Tags

Full time, Relocation, Shift work,

Similar Jobs

VF Corporation

Vans: Director, Global Apparel Development Job at VF Corporation

 ...believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because...  ...or ( .**Position : Director, Global Apparel & Accessories Development****What will you do?**A day in the life of a **Director, Global... 

Aramark

Premium Food & Beverage Manager - University of Tennessee Job at Aramark

 ...Founder's Suites and Premium Food & Beverage Department at the University of Tennessee Athletics, home of the Tennessee Volunteers!...  ...clients Assist clients in planning special events and providing creative solutions to clients needs Deliver consistent quality in... 

Lange Company

Corporate Paralegal Job at Lange Company

 ...Working Title: Corporate Paralegal. Reports To: Paralegal Manager. Direct Report(s): None. FLSA Status: Non-Exempt. Department: Legal/HR. Assignment Category: Regular, Full-Time. Location: St. Louis, MO. At Lange Companies, we are driven by integrity... 

GE Appliances

Inbound customer service agent - consumer relations Job at GE Appliances

 ...growth opportunities Position Inbound Customer Service Agent - Consumer...  ...create an outstanding quality service experience for the GE Appliance consumer, advocating...  ...Diploma or GED Minimum of 1-year Call-Center experience Minimum of 2-years Escalated... 

Medtronic

Buyer/Planner/Scheduler - Onsite Job at Medtronic

We anticipate the application window for this opening will close on - 16 May 2025At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to...